What Does TURN Do?
TURN helps mid-career professionals turn insight into impact. We guide people who’ve been around the block…C-suite execs, seasoned creatives, career pros and entrepreneurs through the messy middle of launching and preparing to scale purpose-driven businesses. Whether you’re rebooting, pivoting, or finally building what you’ve been dreaming about since the dot-com days, we offer practical resources and real-world support to help you make it happen.
We’re not a course. We’re not a club. We’re a launchpad. Think less LinkedIn hustle, more garage-band grit. TURN ignites entrepreneurial spirit by combining curiosity, creativity, and collaboration with grounded, people-focused execution. We build ventures that reflect who you are and what you stand for, using innovation, integrity, and resilience to fuel sustainable success. If you’re ready to build something that matters, it’s your TURN, and we’re here to help.
10
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Countries Worked In
15
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Industry Verticals
45
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Corporate Experiences
150
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Years of Experience
The TURN Team
Meet the minds behind TURN. Where curiosity, creativity, and grit collide to turn insight into impact. We don’t just lead, we build purpose-driven ventures that actually work.
Anu Jolliffe
Founder – Transformation junkie who cuts through the clutter in accounting, HR, and IT functions…fast. Tech-forward, results-driven, and allergic to digital debt.
Lisa Beck
Executive Director – Human Resources exec and trusted advisor to senior leadership, with deep expertise in compensation, tech-driven business transformation, and org redesign.
Gerry Lalonde
Strategic Advisor – Over 40 years in the C-suite…CFO, COO, CEO, and advisor… helping businesses grow from scrappy startup to market leaders.
Justine Bryant
Director of Finance – Finance pro with 20+ years of wrangling numbers, streamlining processes, and solving problems…armed with killer Excel skills and sharp instincts.
Bruce Shearer
Director of Marketing – DJ. Videographer. Podcaster…before it was a thing. Remixing ideas into impact since flip phones were the height of tech.
Jordan Watson
AI Engineer – Curious by nature, trained in kinesiology, and wired for tech. I build tools that make science work smarter, and empower people, not exploit them.